List of Digital Marketing Channels | An Essential Digital Guide | 2024

Hello, and Welcome

I am Ansari Mohsin and in this Article we are going to talk about different channels and digital marketing. In the previous two articles, we learned what digital marketing is and why digital marketing is important. For the world as well as for you to learn. We are getting different channels of digital marketing. Digital marketing is an umbrella term. It is a big term. Actually, which other verticals come under it, which other topics come under it? So I want to tell you that by gaining expertise in all the different topics that I am going to tell you here, you can specialize in them and make your own individual career in digital marketing for the rest of your life. You can also make it within that one specific career of digital marketing. You can also make it within a specific vertical. Digital marketing is so vast, okay.

In fact, each and every one. The vertical that I mentioned here is so vast in itself that the more you specialize in it, increase your expertise, the more you will realize that it is very important for you. Understand what the other verticals of digital marketing are, because every vertical connects with each other vertical and through one vertical you try to benefit that vertical. Because the main agenda for a business is to do marketing. It is possible that all these different verticals overlap with each other within marketing. Even if you want to make a career in a particular vertical or want to learn it, want to become an expert, still you should know something about the others in brief so that you can understand how the specialization you want to do or the thing in which you want to get your expertise will have an impact on other things. Because for example in the future. If you are going to work at one place or if you are going to work for an agency and you will have your own employees or you are going to work as a freelancer and stay in touch with other companies, then you should understand how your work is aligning or not with the work of other people. And whether you are able to understand or not what other people are saying. Because if you do not know overall in which direction all of you are working together, then all that effort is going to be wasted. Right.

Very very important advice that you actually have to become a T shape marketer. So marketers imagine that our alphabet is just create something for you. I will create a new mode here. See. Our letter. (T) This letter has a horizontal line and a vertical line. If we divide this horizontal line for example into sections, then that section will be of our digital marketing. Different verticals. Our medium of marketing, right, this is a vertical line. This depth that you will earn or learn by taking expertise in one vertical, so you have to become such a marketer that you are an expert in one thing. At the same time, you should also know about all other things. So back to topic.

Search engine / Digital Marketing

Now you can come to the top of the search engine. Okay. So you must have seen that when you Google something, sometimes ads for many things also come up. Let me try to show you something in Try Something. So if I go to Google now and search for digital marketing course, okay

Then you can see that it is written here. This is Sponsored of Ad.com. This is an ad of a CD. If it is your ad, then basically the first some entries on Google are those ads. So basically what has happened is that the company has paid Google for this keyword, so that their content can come on the first page of Google. Apart from that, as I told you, see, the location of the maps comes here. The names of the businesses go, the star rating comes and here you can see how the FAQ box is also coming here. Right, in this way, you can see how the ads are coming first on the digital marketing keyword. After that our organic listing is going. Organic listing means that Google has added the website for organic, two calls of organic results through the free method for this keyword on its first page. And this page is called SERP search engine result page. We are going to talk about all these things in detail. In the upcoming articles you can see that the three entries in the ad are paid ads. Right hope you must have understood how search engine marketing is done and how people are using it. To come on Google right.

Social Media Marketing / Digital Marketing

The second and third marketing channel we have is social media marketing. Everyone is using social media nowadays. Whether it is through Facebook, through Instagram, through WhatsApp, through LinkedIn, through Pinterest, through Snapchat, through Twitter and many more social media platforms right. So in this also we can do marketing in two ways. The first method is the call free method. Social media optimization Social media optimization means that we optimize the social media presence of our brand in this way. Right can be our brand or the brand of the company for which we are working. Whether we are doing a job or freelancing, whatever we are doing to promote our brand, our product services on social media, right, to increase our presence through free methods, we call it social media optimization. Apart from that, we also have paid methods to show paid methods. Just so you my Facebook account. If I open my Facebook account, then here also we will see some ads very quickly.

See the second entry which is here and here you can see that sponsored is written right. Basically the Google AI-powered ad Solutions that they are selling. Okay, if I scroll further, then when does the next ad come to us? So you see here after five organic posts.

we are again seeing an ad of Grammarly here. So basically if you see that foreigner is a brand, the post they have published is being Sponsored to me by Facebook itself. So that is Paid. Facebook has charged this company some money, Facebook is doing this thing of its own will to show this post, paid marketing. At the same time, Grammarly has actually paid money to Facebook, so that it can show its ad to you people i.e. me. Social media marketing. Next thing, next channel.

Email marketing / Digital Marketing

This is email marketing. Now if I want to show you email marketing, then I want to explain it to you in this way that if I open any other online website. If you have filled a form anywhere once and after filling the form, if you have received an email and that brand has started sending you continuous emails. Example, you go to Flipkart, you buy a product. After that you get an order confirmation mail. Then after two days you get an email on order review. After two-three days you get an email for the next deal that you all must have experienced all this. So, email marketing is a marketing channel where companies promote their products and services by sending you emails and actually nurture you, engage you so that you maintain a relationship with them. Right that is called email marketing on next marketing video marketing.com. Here I have also given a free eBook. If anyone wants to get this eBook and how to build sales, then they will enter their name and email here and click on this button. On the right template, this eBook will be delivered to them by email and along with that I will have a 170-day email series. Every day one email will go to them and at the end of those emails I will also promote their product or service. Right, if you want to see how email marketing is actually done, you can go to my website and subscribe to it and you will start getting emails on a daily basis and from that you will understand how brands actually do email marketing. Okay.

Video Marketing / Digital Marketing

Video Marketing Like we were talking about content marketing till now, but if I showed you an ad on Facebook, then you can see here what it is. Copy Copyright, I told you copywriting right. If we talk about Google here, then whatever content. Here you are seeing the copy. Okay. If we talk about a normal post here, then the content written here is direct content and we see any post here. Look, this is also content, basically content and how big is the copy here. He has written it here. Similarly, what happens in the case of video marketing is that you can market your product by posting videos on YouTube. You can make different types of videos for your audience. Basically, there are some interviews, some behind the scenes videos, Instagram shorts, YouTube shorts, Instagram reels, short form content and videos. So, you can also use that method of marketing. You can make digital marketing videos. Here also there can be two methods, free or paid display.

Advertising Display Advertising means that you can put ads on your website or on top of your website. For example, you can see that this place on my blog is empty here. If I want, I can tie up with any such brand so that I can charge them to put ads on my website here, that is, I will charge them. If I have an ad of their product there. I put it here. Google has a platform. Its name is Google AdSense. You can also put it on your website through Google AdSense and whenever someone clicks on those ads or even hovers the mouse over them. You can also turn on an impression generated from that. In display advertising, text audio marketing, you can promote your product through podcasts or audio books. You can sell only your audio books. Audio marketing affiliate marketing,

Affiliate Marketing / Digital Marketing

what happens in affiliate marketing is that you do not have any product of your own. You have an audience that you have built, whether it is through social media marketing or social marketing or email marketing or video marketing or content marketing or blogs. However, if you promote someone’s product and as soon as you generate a sale against it, the product owner gives you some commission, then its affiliate marketing is a very creative career from affiliate marketing. Digital marketing is big infect because a product owner has a. If you have a product, if a brand has a product, then that brand has to do so much. They first have to think of an idea for that product. After the idea, they have to develop their product. After developing it, they have to store it, do packaging and deliver it when an order is placed. So, they have to do so many tasks. In affiliate marketing, you just have to take them to the customer. They will handle all the rest of the work. You just have to build a relationship with your audience, so that when you promote a product to your audience, sell it or you just tell them about that product, then if they get convinced to buy the product and if they buy it from your link, then you will get a commission for it. Right, imagine that if a product is worth a hundred dollars and you get a percentage commission on it. So, if you sell 10 products daily, then basically you are making a hundred dollars daily. That is, in today’s date, you can deal if you choose affiliate marketing for your career, so in this article, we talked about different channels of digital marketing. We are going to talk about many more things in the upcoming articles. How to start digital marketing, how you can do digital marketing, stay tune for your coming articles, bye bye.