How to Start Digital Marketing ? Build Your Carrier | 2024

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I am Ansari Mohsin and in this Article we are going to talk about how to start digital marketing. Till now we have heard the introduction of digital marketing, we have also seen different channels and digital marketing. We have also understood why we should do digital marketing. Now how can we start digital marketing? Here by start I mean that if you have reading this article to learn, then to learn you will have to practice it as well. Otherwise whatever I will try to explain here, I will explain it to you in the article. I will also show you something by doing it practically. It will make no sense. Meaning you will still forget these things later if you do not practice it yourself. Okay, second things, why are you learning digital marketing? Because either you want to make your career in digital marketing. Whether it is an employee, in a company or a freelancer or you have your own business, in which there are some products and services that you want to promote. Or maybe you want to open your own digital marketing agency. Right, there are many things that you can do through digital marketing.

One of the problems that you will always face is the chicken problem, whether the chicken came first or the egg. Why? That is because when you apply to a company or go to a client and ask for work from them, they will tell you that they need your experience. Firstly, we will not give this work or job to an experienced person and if we look at the other side of it, then it is that you are a winner. You do not have any experience. Unless you get work, where will you get experience from? Right. So this is a problem that is there in the digital marketing industry or in fact in every industry. Take any subject or any industry that has colleges or schools or institutions where children or students have to apply for some jobs in the future, they do not have any experience. We all have heard or seen or experienced such stories in which you do not have experience because you are a fresher, so you cannot get a job and the job seekers need experienced people. Unless you have experience and you do not have a job,

How will you get experience? Right to work. So what is the solution to this problem? The solution is that whatever you are learning in this Digital Marketing journey, you have to practice it and practice it in such a way that while practicing you keep generating proof that you actually know these things that you have learned. Now how can we do that. So the only way to do this is proof in digital marketing which will remain with you for a long term. This website. Okay,

Why only the website? Look at the website. The website is the only digital asset that you won. This digital asset. I gave you an example in the previous article that if you want to open an offline business, then even if you want to open a small shop, then how much you have to do for it first. How much money you have to spend. After that you have to build the infrastructure. Then you have to do stocking inside. You have to do furniture, interiors, all these things. Then you have to do marketing after that. Website is actually online real estate. If you set up a website, then any person in the world, sitting anywhere, can see your entire business, your services, your experience, your portfolio, all these things through your website. This is one benefit. Another benefit is that whatever you learn, it will come today and be linked to your website, because if you see that every business has its own website. Infect now there is a rule that all the government institutions or government schools must have a website. Ok.

So any official system that needs an online representation. Those who need online presence will definitely need a website for that. So in the same way when you practice all your learning on your website and that website will be open for the world to see what all work you have done on it, then the same website will also work as a proof for you. Ok so how to benefit from it. You see if you will learn content marketing, that is if you will learn to write content, then in writing content there are two things first, content writing and copywriting, which I told you and when you publish content on your blog, publish it on your website, it is called blogging. When you will blog on your website, then people, when they read your blog, will understand how good a content writer you are. Writer, maybe you are not a good writer right now. You will learn, you will do it. You will understand content marketing through Digital marketing. After that, when you implement it, people will read your blog on the website and when they read it, they will understand that you are a good content writer. Along with that, they will also see the design of your website. They will see the navigation of your website. Along with that, they will check whether your blog ranks on the search engine. No, if your blog is ranking on the search engine or if there is a keyword which is related to your industry, if anyone enters it on Google and after entering it on Google, the name of your website comes on the first page. It means that you have done good search engine marketing by doing good SEO of your website. That how can you show your knowledge of search engine marketing to them through your website. Similarly, if you notice in social media marketing also, there are many websites. There are many such brands whose website has links of social media channels. They pick up the image from the social media channel and show it there. Why are they doing this? Because social media is also an asset that you cannot actually do. You cannot do it with Google. You cannot do it with Facebook, Twitter, Instagram. You can link the temporary benefits of those with your website. So if someone is coming to your website, then it is through your social media channels. If he is going through your website and is seeing your growth on social media, is seeing your content on social media, is seeing graphics, is seeing images, is seeing content, is seeing copy, then it means that you are also good at social media marketing and how he could reach there because earlier he reached your website because you have made your website a central part, with which all other things are linked and every business in the world does the same. The website is your central element, with which all your other things should be linked. Okay.

Email Marketing / Digital Marketing

Next come. Email Marketing Now what is email marketing? First of all, if you have ever sent your email anywhere online, if you have signed up on any website, you have filled the email exchange information, for example, you have probably given your email ID on a website against which you have received a free eBook or a free video course or a free video series. In fact, if you go to eLearning website and see the digital marketing course, then before buying it to take a preview, if you have to decide whether you want to take this course or not. You have to see whether these videos will actually be useful to me or not or whether the trainer is explaining it well or not. Right, for that, when you click on the review button, then a popup comes in front of you in which your name, phone number, email, all these things can be asked. So you can reach out to people through email marketing email. So this email marketing which is such a good medium of communication, it has almost become a habit to read emails everyday or all the big brands send you emails, so where did that email marketing actually start from? Because once you signed up on their website, email marketing is directly linked to your website. Again, this is a very important reason why you should have a website because if you want to show your expertise in email marketing, if you want to practice email marketing, if you want to become an expert in it, if you want to specialize, then it is very important to have a website for this.

Display advertising / Digital Marketing

Display advertising. As I explained to you in some of the previous Articles, in display advertising, either you can play Google ads at different places on your website through Google AdSense and if someone clicks on the ad or even views it, then you can also earn income on the basis of impressions. Or you can directly deal with your local brands or international brands or national brands because my audience is for example digital marketing and if you have a product which is related to digital marketing, then I can put the ad of your product on my website. For this I will take this much payment from you on a monthly basis, so to do this also you need a real estate. Display advertising is the most perfect example of why I call a website an online real estate? What happens with online real estate? We have billboards, we have walls with banners on them, When you advertise on the hoardings, you expect results from them. You have to pay them to use that real estate, right. Now, to avoid this, newspapers were created. Because when a lot of traffic came to newspapers, people started putting ads on newspapers. Today, because our audience is mostly online, your website is your online real estate, where you can earn money by putting ads. Okay. See, if you want to do display advertising or you want to learn display advertising, if you want to show proof to your employer that what all you know about display advertising, for that you will have to show them your display ad on the website. Right. So, how website need here so next thing is article. Marketing video what will you do in marketing? Like I told you that no social media platform or search engine does this. If we take the example of YouTube in video marketing, then YouTube videos are there. Whether you are uploading your videos on YouTube or creating video content. You do not call YouTube. Any day if YouTube wants, it can delete those videos of yours, can remove your videos. This will not happen in the case of a website. You can also take advantage of YouTube in the website. You can embed your YouTube videos inside your website. Right, if you do not want to do this, then apart from YouTube, there are many other players for which you can pay and inside those players, you can upload your videos inside those subscriptions. Like right now you are reading this articles that inside the website of hadiya, this is our article which you are able to consume free of cost. Right, video marketing is happening here as well. Right and how is the video marketing happening, it is happening on the website itself. So basically what we need to do video marketing is a website. And the proof of this thing is that if you want to show your employers how you do video marketing, I also have some clips of your video editing, which you want to show to people, then you can embed all of them inside your website and through a website link. Your employer can see all your services, your portfolio at once. Okay.

Affiliate marketing /Digital Marketing

Affiliate marketing, if you want to do affiliate marketing, if you want to promote someone else’s product, then the best channel for that is also your own website because you build an audience through your website. You are building an audience, where people are coming. They are coming to read your content, they are coming to take help from you. They are coming to take help through your content to understand whether they should buy a product or not. So the bridge you are building is a product and there is also a customer. You have to become a bridge between the two through your content so that people will start trusting that product. Right when people trust that product through your content, then this customer will buy that product and you will also get some commission of that product. What do you need to do all these things is a website. In fact, if you want to show this thing to your employer, if I know how to do affiliate marketing, then for that also it is necessary to have your website. It is necessary to have a blog on your website. It is necessary to have promotional content in it. Therefore, having a website is a must. To practice digital marketing well. Otherwise all these things are individual. If you want, you can read as much as you want about them. You can watch videos on YouTube. You can get as much knowledge as you want individually. If you want to club all these together, then to do that you will always need a website. Okay, so the last thing. Your own. If you want to sell goods and services, you can convert your website into an e-commerce store. By integrating with the payment gateway, you can sell products through your website and receive the payment directly in your bank. Right or if you want, you can provide your consultation service or any other service if you have. You can provide it. Your website only, so this is your website. You need a website to start practicing digital marketing. And if we talk about the beginning of the article, if you want employment, learn digital marketing. If you want a job somewhere or you want to do freelancing, even then you will have to show your portfolio somewhere. You will have to show proof to your employer that you actually know these things. You have implemented them. You have that experience, which was part of our chicken problem that our freshers do not have experience. Right. Now I have told you how you can start digital marketing by setting up your own website at a very low cost and you can reach any corner of the world through your website. Shay Hope. Are you convinced that why do you need a website to start digital marketing? Because this solves a big problem in the market that beginners don’t have experience. So why should an employer hire you? This alone is a huge reason why it is important for you to create a website, learn how to create a website, and on top of that, practice all other digital marketing things? Right .