Hello. I am Ansari Mohsin and today we are going to talk about Why Digital Marketing. In the last article we talked about How to do Digital Marketing? The marketing landscape has changed. Our customers and our audience are increasingly coming to digital media. Is it right time to switch to digital marketing? So this is what we will talk about.
Shop and Buy Change
You can see the first point in this article. Here I have mentioned People Shop and Buy Change. So think yourself that you too must have done online shopping sometime or the other. Imagine that time when till a few years ago, people had this doubt in their mind that if we order something online, we will not be cheated. People were scared of doing online shopping. Whereas they knew that this is something new that has come due to which we will not have to do window shopping. We will not actually have to go to the physical location. We can get demos online or our queries can be solved through video meeting on online call. Still, people were what they were yesterday. Now after so many years and in fact, they are People Shop and Buy Change India, not just over the world in India. Where earlier this problem used to be that people here were not so aware. With all these things, now almost everyone knows about the term digital marketing and everyone is interested in this and similarly the way people shop, buy online, that thing has also changed. Now why is this purchase important here? Because you are a digital marketer, that means we have to market something and marketing means that we want someone to buy that thing or take some action. So generally a company employs do digital marketing to sell its product or services. And today people feel more convinced to do online shopping than offline. They prefer it more because they get to see a lot of reviews online. They get a lot of information online. They get to see the demo of the product in advance. They get to see the looks, features and many other things and they do not have to go out of their house for anything. Big advantage This is one of the reasons due to which digital marketing has become so popular. That is why digital marketing because this thing is not going to happen again that people will leave the internet completely and they will start doing offline shopping. That is why you should learn digital marketing and that is why the demand for digital marketing is so high.
Offline Marketing
Second point offline marketing also used to be like offline marketing in the past which I also talked to you about in the last video. The traditional methods that were used in the past used to work. They are not so effective in today’s date. First of all, our audience is now spending more time on digital medium. You yourself are reading this article through a digital medium. You are consuming this article, this content through a website or by on your laptop through digital medium. Right, what used to happen in the past in the case of offline marketing was that the company used to invest its money in different places. They are probably giving in newspapers, giving on TV as well. They are also getting pamphlets printed, getting flyers, boarding, they have also got hoardings installed. They have also got billboards installed, banners installed as well. They have also printed flex and pasted it on pillars and at various prominent locations and many other things. And they also got results. No doubt they got results. That is why they invested. Why did digital marketing become so famous among all these things? Because after investing in offline marketing method, though they got results, but most of the time their money was wasted. The second thing is that they could never know which one is mine, which is my channel, where I have placed the ad, from where I got the highest return and where I got the lowest return. Now you yourself think, if a business is investing in marketing, it would also want to get more results in less money. Right and digital marketing helped in this thing that the wastage can be saved and the business can be more profitable. So I have written the same thing here. Marketing budget best never works right. If you put an ad at a place, example, newspaper, ad, radio, flyer, pamphlet, billboard. You invested money. Customer also came to you. But you do not know by what thing the customer reached you. Basically you are wasting your money by selling it blindly. In the hope that people will come from somewhere. Now imagine, if there was a way to know from which three channels, which three sources are bringing you the most customers, then you could have saved the remaining 50% of your money and that same 50% You can invest in it through those three successful channels of yours, which will give you more customers, revenue and profit. That is why digital marketing became very famous. In fact, the most important reason is that in case of digital marketing, you get analytics. You get numbers. You get to know how much traffic came from where, from which location, what was the age of the person, what was the gender of that person, what is the location of that person? Which operating system does that person use on his phone? Does he shop more from his desktop or does he shop more from his mobile phone? Which country is he from? And many more things. When these things about the user started getting tracked through the digital medium through the internet, then digital marketing started becoming the most famous. And this is also our next point which I mentioned here.
Digital Marketing
Next point is digital marketing. You should learn because of analytics, tracking. This is the only reason why digital marketing became so famous that it can track what activities your customer, your audience member, your prospect is doing? You can show them in the future also on the basis of online and same activity. If you are able to see Facebook, Instagram on your phone, then in the same way your customers can also see those ads. And if you are a businessman and you want to reach your customers with your products and services, then you can do that through digital marketing and you can track whether it is reaching the right person or not. It is in your control which customers you have to reach, which people you have to reach, what is the background of those people and many other things. You can imagine how many possibilities there are. Digital marketing which was not there in the case of traditional marketing earlier. In the case of traditional marketing, if we talk about newspapers, then once the successful newspapers are set in the market, those people are making the most money. They have maximum market share with power, internet, digital medium. Now this power is also with common people like us. Digital marketing which you are already doing. Great again.
Lower cost
Next lower cost. When you come to know where your money is getting wasted, then you can save that money and your costs will be reduced. Right and due to those reduced costs, you will be able to reach those people who actually have more chances of becoming your customers. So definitely, higher reach. I can explain these two things to you in another way that if you had to open an offline business earlier, then how much you would need for it. You have to buy property first, you have to take it on rent. Property right, you have to do a setup on top. You have to build the whole building. Or if we talk about a small shop, then even building that shop will cost you lakhs of rupees. Then you have to do its interior. You have to add furniture to it, you have to do lighting, you have to do painting, you have to put stock. Right to your shop. And after doing all this, even after spending so much money, you have to just sit on the hope that the customer will reach you. Because you have opened a shop in the market, then basically in the old method you are dependent only on a market, a geographical area, whether there are chances of our work running here or not. Even after investing so much money, you are not sure whether customers will come to you or not. In contrast to this, if we talk about digital marketing, then in digital marketing, to start an online business, you need only one thing and that is your own website. In fact, there are some people or some methods in which you do not even need a website. You should have a website because that is the only thing that is in your control. We will talk about this in the upcoming article. Talk about how to start digital marketing. But even if we talk about the free method, then even in those methods you are not spending any money. You have the power to reach the whole world globally and you can sell your services, your products globally, so what can be a better opportunity than this. Right now, digital marketing is actually lower cost. You can set things up, reach people, market and make profit at a low cost. So if you are starting through digital marketing, you can reach anywhere in the world. Most importantly, you do not need to be within the limits of a geographical area. You do not have to depend on the fact that only customers from your area will come to you. Customers from the world market can come from anywhere in the world. Right next better engagement audience, first of all, if you are opening a shop in a small location, first of all you have a limited customer and the size of your audience is also very small and when you engage with them, when you have repeat customers, then anything can happen with them. In the case of online, you have multiple mediums. In what ways can you engage with them, they can give you reviews. They can refer you. Other people can comment on your blog. They can like your stories. They can promote you. There are so many things through which your audience can engage you. They can solve their queries by talking to your customer support team. Just imagine that your team is probably helping some customer in the world. You are sitting at home solving his problem. All this is happening because of digital marketing.
High Flexibility
Indexing high flexibility with multiple opportunities. As I have already hinted to you that because you can sit at your home, you can run your office or even a small office at home while sitting in your office. You can start any kind of service or business in the whole world. Just using website and spending money. And if you want, you can also start doing it through free method which you will not get in case of an offline business. Because when you open a shop at home, you spend the money for its setup, you put in the stock. After that if we tell you to change your business overnight, you may not be able to do it. In the case of digital marketing, you will get quick results by testing quickly. You will quickly know whether your campaign is successful or not. Your marketing is successful or not and due to this you can take a quick decision to change your pass, then there will be no need to do this because whatever I will tell you, if you implement all those things properly, then you can have a smooth journey. I am telling you one advantage that what all things you can do in digital marketing. For this, I have already given you an example that if you want, you can take your customers in your area or you can spread your customers in the whole nation or the whole world. You can reach your business, your website, your content, your social media channels to every corner of the world. So benefits of digital marketing and that is why digital marketing is important for the world. Plus it is important for you too because if you learn it then you can do a job by telling these benefits to people or you can provide service to your clients. Or you can promote your own business or service business and bring new customers for yourself. So you are convinced that why you should learn digital marketing and why digital marketing is important in today’s date.
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