Hello. Welcome to the World of Digital Marketing . I am Ansari Mohsin and in article we are going to talk about Digital Marketing. You are very welcome to this article and because you have reached this article you have decided to give your time to this Topic. For that you need a lot of education and after reading this article you will be very happy because you will learn such a skill. You will have such knowledge which you can use in today’s world to make a better career for yourself or promote your business or services and do many more things which we will discover in the upcoming articles.
In this article, first of all let’s talk about digital marketing. What is such a password? It has become a term which is on the lips of almost every person today. Is this digital marketing so much that anyone can do it or do you have to be very technical for it? What is actually the whole idea behind this? We are going to cover all these things in digital marketing. For now, in this article.
I want to first clear this difference from you. Between marketing and digital marketing. So start with first marketing. So, this is the definition of marketing according to Google. Actions and business promoting selling products and services including market research and advertising. So what marketing means is what actions you take so that you can convey information about your business or your services or your product to your target audience i.e. your would-be customers. All the work you do to do that comes under marketing. Successful only when you connect with the audience. Right Place. Right time. If you know, you are very successful, you are very good, you can make people understand very well.
For Example, If you are in a theater where the entire theater is empty and you are giving a speech there. You can give as many good speeches as you want because you don’t have an audience there. So will your marketing be considered successful? no way. Right to be very important. You Have to Connect with Your Audience . Right place, right time. Only then will marketing have the effect you want. What you want is for people to become your customers or for you to get conversions.
Traditional Marketing, Why Peoples moving towards digital marketing?
Why digital marketing? What used to be like this earlier? What was the lack in marketing due to which digital marketing is so popular today? Let us understand what happens in traditional marketing. What happened through traditional marketing? Earlier we used to see advertisements in newspapers, get pamphlets printed, brand writers used to throw away pamphlets or if you go outside the mall, you get flyers. Pamphlets are available.
Even now, if you go to some companies, some to their offices, they use both offline and online traditional marketing and digital marketing mediums for marketing. If you still travel, you can see hoardings put up on the highway. There are pole lights, pillars, hoardings, billboards, flex, banners and many companies publish their magazines. They publish their subscription based magazines which can actually be either free or paid. Earlier marketing was done through these methods.
But what happened was that people started avoiding traditional marketing and people started moving towards digital marketing. One of the main reasons for this is that as I have explained to you, you have to do that marketing with your audience. Wherever your audience is, wherever you are, at the right place, at the right time, and in today’s date, all the audiences which are on digital medium, all right then medium.
Which are mediums?
Whenever we have to search something on Google, we always search on Google. So what our audience is up to Google. So if somehow your brand appears on Google, wouldn’t it be great for you? Right.
Website
For example, when we need information about something, we go to some blog or website to know about it. Even if we do a normal Google search, a list of websites appears in front of us. Then we click on a link and start reading about that thing. So our audience is right on those websites also.
Forum
The Forum, People live like a community inside the Forum. Behave like a community. Like a community, questions and answers are there. Try to solve people’s problems. If your business starts being talked about within that community, then people always have some problem. That’s why they join the community and start their discussion there and within the discussion, if they find a solution for your business or your client’s business or the business of the company for which you work. Everyone will benefit.
What is Digital Mediums ? In Digital Marketing.
Similarly, today’s audience is on Facebook, Instagram, WhatsApp, LinkedIn, Pinterest, YouTube, WhatsApp in social media platforms or video platforms. We ourselves use these apps almost daily, so we are there at that time and we also see advertisements inside many apps, Daily basis whether it is on Instagram, Instagram Stories, inside Facebook app, Messenger inside Facebook Messenger, inside LinkedIn right. So when we see advertisements at all these places. This means that the brands are investing money to show you ads so that you become interested in their product or service.
You see the same thing on YouTube also. Ads appear in between videos on YouTube. Before starting the video, ads come which you can either skip or the entire ad runs for the right second and you cannot skip them. If you have not taken YouTube Premium. So these are many ways of doing digital marketing and there are many more such ways as well. Digital marketing is important because today’s audience is on digital medium.
And if you know this, you know that you know all those technical things through which you can promote your brand or your company for which you work or you can make your client’s business reach these digital channels. Wherever they are, their audience is already there and because of that they are getting results, they are getting convergence, their products are being sold, their services are being sold, their appointments are being booked.
All the other things which are important for their business are also happening. You can become a successful digital marketer through digital medium and this is the intention of this article that after reading this article, you should be able to understand all the channels of digital marketing, their disciplines, verticals and in detail how you should start digital marketing. You will be told about how to practice in this field and in the upcoming articles you will also be told in which ways you can do it through digital marketing. Okay Hope, Excited, you are excited for the upcoming articles, so far we have established that our audience is on digital medium.
This is where the audience is nowadays
- Google,
- Website,
- Forums,
- Facebook,
- Instagram,
- WhatsApp,
- LinkedIn,
- Pinterest,
- YouTube,
- Snapchat
What Is Digital Marketing? How it Works?
Now let’s talk about what digital marketing is. So digital marketing does nothing. Simply Marketing. Digitally, So we have to keep in mind that we have to do marketing first. Digital is just a medium. Like many mediums in the offline world. We have hoardings, magazines, newspapers, TV, billboards. Similarly, in digital marketing we have only digital mediums. Our channel and communication, our means of reaching people, our source, is digital.
The principles of marketing and psychology will all remain the same. When I talk about psychology here, what it means is that any person in the world to whom you want to sell something or any person who spends money, spends it only for two things. Either he has to solve some of his problems or he has to pursue some interest of his own.
Let me give you an example, if I have any problem like I have to learn digital marketing then it is a problem for me. Because right now I don’t have a career and I want to have a career, so I want to solve my problem. I want to learn digital marketing. For this I invested. Inside this article that you are seeing right now. So this is the way I am spending my time and money. So the problem is that apart from that, if we talk about interests, people have many hobbies.
Human Being, Social Animal Status, Animal. Every person needs it. Every person feels that they should improve their status, Because if we improve our status i.e. we improve our standard of living. From this we get every proof of our success. Right, every person in the world tries to do whatever is his interest and if you are also among them then definitely you will also spend money to do your interest.
For example, if I am fond of watches or have the latest iPhone, then my first iPhone works very well. Everything is going well. If I am interested and have the funds to buy them, then as soon as a new version of the iPhone comes out, I would like to have the latest version. Right. People in the world spend money only for these two reasons. Many other factors come into play within these. These are my two. So whether you do marketing offline or online.
It is very important for you to understand human psychology. Point understanding human psychology, because either he or she will give you his attention to solve any of his problems. They will give their attention to your business, they will give their attention to your marketing or they will give you attention to enhance their interest. Right, within digital marketing, using digital medium to build customer base.
We are building our customer base through digital medium. And who does digital marketing? Whatever digital marketing is being done. Products, service brands endorsed by the company. If they have some products, services or they have multiple brands within their company which they want to promote, then that company also does digital marketing.
So digital marketing is in high demand because our audience is online these days and is where our customers are. Whereas if we are able to communicate with them, that is real marketing, that is what we truly define as marketing. That’s why you should come into digital marketing today. You should know what digital marketing is and how it can be done. It is very important to know from which places and in which ways digital marketing can be done. And in the upcoming articles we will talk about all these things in more detail. See you in the next article. Till then goodbye.