Hello And Welcome
I am Ansari Mohsin and in this article we are going to talk about how to use digital marketing. Well, I have already mentioned in some articles of the beginning. Many times how many ways we can start digital marketing. I want to make this specific article in a short form so that it becomes clear to you. this is a beginning of Digital Marketing , when you complete your learning, how can you use your skills. To make money from. By the way, what are the ways in which you can start using your skills.
Doing job | Digital Marketing
So you can see the first option on the screen which I have written here doing job. So this is the first step for anyone to start earning money. In fact, our entire education system talks about the fact that you have to get good grades in your entire school tenure or in your college life. You have to perform well so that after that you can become a part of the society and you can make your place in the society. Doing job for somebody. So this is the first step that you can actually take. For making money using digital marketing. How can you do this? Where should you go to apply for the job? How can you reach out to others who are offering jobs? How will you know which jobs are available in the market based on your skills? Or we can believe that if you come to know in advance that for which skills the company is offering jobs, then you can train yourself in those skills and in what I am going to tell you in the upcoming articles, I will give you proof that the digital marketing skills which you are decided to learn , what is their demand and how the company brings out the job positions for them and how you can find those companies and apply. Right to first method for the company which also gives you security because when you get a job, you will know that you will have a monthly fixed income and you can use that time to further enhance your skills. You can get more expertise. You will get real world, real time knowledge and experience of working for clients, whether you are doing that job, whichever company you are working in, their clients, when you work for them, what are the things you have to take care of. What kind of requirements people have and from there you can define your growth sector yourself, whether you want to work for the rest of your life after doing the job or you want to quit the job and start something of your own. On top of that, if you are interested in starting something of your own.
Freelancing | Digital Marketing
Then the first thing you can start is freelancing. What is freelancing? Freelancing is when you offer your services to some clients as an individual and charge your clients according to the value of your service. You want to earn money through your skills. Right to monetize skills. So, you can do this through freelancing. If you are confused about freelancing or you don’t know which are the skills for which freelancing opportunities are available or what you will learn in this course. Is the client ready for it, but not ready to do it? Or where will you get those clients from? Isn’t it? So I will tell you all these things in the next two articles that if you want to do a job, then what steps do you have to take for that and where do you have to go and do what preparations. And if you want to do freelancing, then in that case also where do you have to go and register yourself. Freelancer and then how people can reach you. How you can position your services, create services, how you have to decide the pricing of your service and which services you should actually enter. We are going to cover all those things in the next two articles which are in high demand. Right, so I will still give you an example of freelancing to give you an overview here. You see, many services come in freelancing and services of different industries come. Here I have told you some examples related to the digital marketing industry only. So the first skill that I have mentioned here is content creation. Now this content creation can also be text content. It can be video content, it can be audio content, it can be graphic design i.e. it can be pictures as well. So it can be visual content or it can be audio content or it can be text or verbal content as well. So content creation is one such thing, which I told you. Actually I told you in some previous videos that basically the advertising industry is running on the basis of content. People come to consume content on the internet and in between they see advertisements or they are shown advertisements so that the businesses can use the attention of their audience to sell their products or services to them. So if you trust the internet that the internet is not going anywhere for thousands of years to come, then the content is not going anywhere from there. Because if there is content then only there is advertising, only then marketing is happening. Only then the businesses or services here are promoting their products. No matter which social media channel it comes from? Which internet technology is not covered? Marketing advertising is always going to happen and to do them, first of all content is needed and through which marketing happens. Content writing is such a skill that if you know it, then you can do anything in life. Even if you reach a down stage, if you know how to create content, then you can stand yourself back and you can start your life again. Content is the big city. That means content is required in today’s date. Okay. So content creation. If we talk only about creating blog content, which is the most basic content creation, then many people are looking for their writers for that too. All the clients are looking for their writers. Because writing is such a skill that despite being such a common skill, people do not find quality in it. If you become a content creator and high quality, then you can charge quite well and I will show you in the upcoming article how many people charge what and for creating content and what kind of content they create. Ok, infect this is of my service. So I also do content creation. I am also doing this for my clients till date. Started ok so next.
SEO
SEO if you can bring a website or a client’s website to the first page or second page of Google, you can optimize their website. You can optimize their content in such a way that it starts ranking on top of Google, then you can also charge for that because you will be an SEO expert. Ok, now how will you become such an expert? Unless you have practiced on your own website, you cannot become such an expert. It is important to have your own website. For practicing, the next thing is social media optimization. The way I told you about SEO, if you are giving organic results to people through social media optimization or you are giving good results to people by adding, running profitable campaigns and all the technology involved in it, whatever setup is involved in it. If you are an expert in all this, then you can charge those people. People who want this service do not know how to do it themselves or they themselves do not have enough time to get into all these things. That is why they are outsourcing their work to you. Next website designing, as I told you, it is a basic requirement of every business that there should be a website. Okay. In fact, as I told you, a government agency or a government institution is also a basic school. If there is government credit, government registered, then it is very important to have a website. So if you take the most core level scale, then website designing is such a scale that can provide you a very good income for many years to come and will continue to provide it for a long time. Skills service provided okay. So in this course I am going to tell you how to design a website of this full scale and then I am going to link it to you and tell you how you can do search engine optimization, social media optimization, email marketing, content marketing through your website. I am going to tell you all these things in the upcoming articles. Excited so the next skill is.
Video creation
Video creation. The way I told you the other skills ,like you watch videos on YouTube or other videos Platforms . If you can create and give such videos to people who require it, then you can charge some money for it and you can also do it with that. Right. In freelancing, if you can earn money from any thing that you have expertise in or that you enjoy doing, then you can sell that service through freelancing. How will you get those clients, where do you have to go to get them, by which methods can you reach the clients, why will the clients trust you? I am going to tell you all these things in the next article.
Own business
The next way to do digital marketing is that if you have your own business, then does your family or your father have any business? It is a family business, which used to run offline only earlier. Now because you know that the demand for online marketing is very high. The way customers shop online has changed. Earlier people used to prefer offline, but nowadays people prefer online shopping more. Their time is saved. Their effort is saved plus they get a lot of variety at one place, on one website. Understand the importance of website here. Online real estate ads On the same website, they get to know the reviews about each product. They get to know their description. They get to know the comparison, so decision making becomes easy for them. If you also have such a business, then you can take that business online. To get online sales, you can also start it by doing digital marketing through your website. Right, so this is another way to start your existing family business or if you have any business idea of your own, you can use it and start it through digital marketing through the website. Ok
Running a digital marketing agency
Next thing is running a digital marketing agency for example. You don’t have any product or service of your own, but you want to sell the skills you have. Agency. Now here what is the difference between freelancing and agency that in freelancing you will do all the work alone? Everyone has only 24 hours in a day. Your income level will always be limited to how many hours you can work in a day. Right, if you want to grow, you want to earn more money, you want to earn more by using your digital marketing skills, then for that you can start an agency, in which you can hire people who have different skills. One of those skills can be yours and along with that you can cater to multiple clients. You can work for more people. This will also increase your growth. If you have more clients, then the revenue will also be more, the profit will also be more. If you run the agency well, then in this case you are establishing a different business. Today’s business is a service business. Like I said here that in business you sell services or products, so in a digital marketing agency you are basically selling digital marketing services. Ok very specific because when you are doing a digital marketing course, you have to. As I told you that you have to become a (T) Shape marketer and the horizontal line of the T alphabet, if we divide it into multiple sections, then you will have basic information about all the different verticals or communication channels, mediums of digital marketing, so you can work for your clients within all those verticals, within all communication mediums, through all channels and to do that you will need a workforce. You will need a lot of people and you will also need similar clients. So if you can get such clients, then you can also run a digital marketing agency, you can also earn money from that. So you are expanding and scaling freelancing in a digital marketing agency. Now you do not have to work only yourself and your income is not dependent only on your time and hard work. You will also work for the people to whom you outsource work. But now you are adding some part of their hard work to your overall profit, because now the work of bringing clients is being done by you and the work of solving the client problem is being done by you and others along with you. Very very growing industry. Next
Affiliate marketing
Affiliate marketing. I have already talked about this that if you do not have your own product or service. If you have an audience which can be through your website, through social media, through YouTube. I told you that the website is the only thing that you won. So if you have an audience, which listens to you, which reads your blog, which comments on your blog. This is the proof that they are liking your content. So if you ever promote a product to them and if they have a problem whose solution can be found by buying a product and if you are offering that product to them, you are giving them a link that they can go here and buy this product and solve their problem. So the people who follow you will accept this advice and they will buy that product by clicking on your link. And if they buy that product by clicking on your product link, then some percentage of that sale can come to you. When the income comes in your bank account, then making money right, so you think I also gave you an example in the previous article that if there is a hundred dollar product in which you get percentage commission, then if you are able to sell such hundred dollar product daily, then you are making hundred dollars in a day. So now you calculate yourself that if you keep doing this every month, then how much money can you make in a month. So earning using digital marketing and display advertising is quite simple. I told you earlier that you can also do this on your website by placing ads through Google AdSense or you can also target local agencies, local businesses or national or international businesses so that they pay you to place an ad on your website because they are placing it on your online property. Now compare it in this way that you have a plot of land, you have a property which is lying vacant right now. There is a pillar on it. On top of the pillar, many companies want you to put their board inside your property. It can also be that there is a roof of your house which is near the market and people want that business wants to put a board on your roof, put a billboard or hoarding. So they will pay you for that because it is your property, so they will pay you rent every month. In the same way, you can also charge rent to people for placing ads on your website because that property is yours, so you will decide how much rent you should pay. If for example 1 lakh people visit your website in a month. If we talk about people out of 1 lakh people, if we talk about those people who can convert after seeing your ad, then those people and for example a business earns only hundred rupees from them. That means a business can earn up to ₹1 lakh from one of your ads. If you have this number, if you know that your audience listens to you and if you put your ad, they can click on it and buy a product. So on that basis you can decide your rate that how much money you will charge for putting an ad on your website. Making money online. Similarly, there are many other ways to do it, mainly these are all. Mainly we follow all these categories. Okay, in the upcoming articles I am going to tell you that if you want to apply for a job, then how do you prepare, where do you go to apply or if you want to do freelancing, then where do you go and what things do you have to do, I am going to tell you all this in the upcoming two articles.